The ASCND
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Ads, SEO, automation, and conversion strategy — written by the team that runs these systems daily for 40+ home service companies.

Paid AdsFeb 28, 20266 min read

Why Most Contractor Ads Fail (And the Fix Is Simpler Than You Think)

The #1 mistake we see home service companies make on Meta and Google isn't the budget — it's the offer. Here's how to fix the front end of your funnel before you spend another dollar.

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CRM & AutomationFeb 18, 20268 min read

The Automation Stack That Follows Up 10× Faster Than Your Competitors

Speed-to-lead is the single biggest lever in home services. We break down the exact missed-call text-back, power dialer, and AI follow-up sequence we install for every client.

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SEOFeb 10, 20267 min read

Dominating Local SEO for Hardscape & Landscape Design in 90 Days

Google Business Profile is the highest-leverage organic channel for outdoor living contractors. This is the exact citation-building, photo, and review strategy that wins design consultation requests — no fluff.

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Paid AdsJan 30, 20265 min read

Facebook Ads for Home Services in 2026: What's Working Right Now

The Meta algorithm has shifted. Broad targeting now outperforms hyper-targeted audiences for most contractor campaigns. Here's the new playbook.

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ConversionJan 20, 20269 min read

The 7-Element Landing Page That Books More Jobs Without More Traffic

Sending paid traffic to your homepage is burning money. We break down every element of a high-converting contractor landing page — headline, hero, trust stack, and CTA.

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Case StudyJan 8, 202611 min read

Case Study: How a Portland Hardscaping Crew Added $85k in Project Pipeline in 60 Days

Full breakdown: the ad creative, the landing page, the CRM automation built for longer sales cycles, and the Map Pack strategy that turned a slow Q1 into their biggest project backlog ever.

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